According to University of Mary Washington: A Centennial History, 1908–2008, “Among the new campus activities that appeared during the 1970s, the most extraordinary (and inexplicable) was something called the Wo-Man Contest. The event was conceived in the fall of 1977 by the Afro-American Association, whose only male member, freshman Cedric Rucker, took the lead in the contest’s development and promotion.” The event was immediately popular, and the popularity of the Wo-Man contest continued into the early 1990s, but was eventually phased out; however, in October 1999, the Mr. MWC contest appeared. “Though Mr. MWC obviously shared certain farcical elements with the late Wo-Man contest, according to the Free Lance-Star it was ‘nothing like the controversial’ predecessor. ‘The new, feel-good Mr. MWC contest,’ it asserted, ‘is far kinder and gentler than Wo-Man.”
Today, the Mr. MWC tradition continues, simply under a different name: Mr. UMW.
Mr. UMW Contest, 2013
Contestants include: Mr. Alvey: Tyler Gimple; Mr. Apartments: Rob Jarvis; Mr. Arrington: John Rowley; Mr. Bushnell: Frank Kear; Mr. Custis: Drew Kalasky; Mr. Eagle Landing: Ethan Lane; Mr. Framar: Sam Relken; Mr. Jefferson: Brandon Smith; Mr. Mason: Kyle Phalen; Mr. Marshall: Nathan Bradley; Mr. Randolph: Ben Cunningham; Mr. Russell: Josh Mwandu
Alyssa Lieurance, "Mr. UMW," November 4, 2013, Personal Collection of Alyssa Lieurance, University of Mary Washington.